Branch
Branch is a concept for an online crowdfunding T-shirt brand which allows artists to upload their own artwork with the hope that people will pledge enough cash to get them printed. It is a platform for emerging talent to get themselves noticed and take the difficulty out of running a full time business themselves.
With a target audience of young creatives, the focus was on community, authenticity and originality. Featuring an earthy organic inspired colour palette and an aim to use environmentally friendly and recyclable packaging.
